Let’s face it. The channel is filled with winners. From top sellers and entrepreneurs to thought leaders (and even Indy 500 drivers), there’s something special about the culture of the channel that breeds and attracts the best.
But even with all this success, there’s a good chance that most of us wish we could do better. For some, “doing better” might mean higher sales or landing bigger clients. While for others, it might just mean having more freedom to pursue side interests.
We often see these as our “next-level” goals. The sort of goals we’ll get to … eventually.
But what’s holding us back from pursuing those goals right now?
According to Tony Palmucci, it’s our limiting beliefs.
Tony is an executive coach who focuses exclusively on helping top performers take their business to the next level. He’s a trusted advisor within the channel and has helped many of our most successful performers break through their own limiting beliefs.
But before he became “The Coach,” Tony lived another dream life — that of rockstar (seriously). He’s been a guitarist for numerous fabled bands such as Twisted Sister and Gene Simmons.
I recently sat down with Tony to hear why he thinks every seller should have a coach.
Coaching Identifies What’s Holding You Back
Fear. We all have it. And unfortunately fear can wreak real havoc if not kept in check.
For entrepreneurs and business leaders, fear can take many forms. Fear of not succeeding. Fear of being an imposter. Or fear of actually succeeding but not knowing what to do when you get there.
Those fears, says Tony, are all the product of our limiting beliefs — those pesky internal voices that tell us we can’t do or become something. And unearthing those limiting beliefs are one of the primary purposes of life coaches like Tony. It’s only when those limiting beliefs are identified that an individual can start to see the patterns that are holding them back and break them for good.
Coaching Provides Purpose-Based Thinking
Yes, it sounds terribly cheesy, but we all have a calling — be it business related or otherwise. The trouble is, we don’t always have the easiest time knowing what that calling is. Particularly when we’re trapped in a cycle of limiting beliefs like above.
Tony happens to be one of those people. Long interested in personal development, Tony was a committed follower of famed life coaches (including that other Tony) and influencers in the field. So when it came time to redefine his career outside of music, Tony hired a life coach of his own.
Tony expected to find guidance from that coach. What he didn’t expect was a life-altering revelation. And it all started when his coach asked him something he had never been asked before: “What do you think your impact is going to be in the world if you die tomorrow?”
Suddenly a light bulb went off for Tony. Up to this point, his goals had been framed in tangible achievements, following a goal-based “what do you want to achieve” type of thinking. With this question, however, Tony was able to shift his focus from a goal-based perspective into a broader purpose-based perspective.
And it’s from that purpose-based frame of thinking that Tony was able to ask himself what he truly wanted in life. And that answer was to help and teach others. In fact, it’s what he’d been doing his entire life, starting way back when he was teaching music from his home basement.
Catch more of Coach Tony’s transformative insights over on the podcast. You’ll also hear how he’s helped three of the channel’s top performers achieve new heights of success.