Stepping Into the Sales Trenches Dean Ara

Stepping Into The Sales Trenches: An Interview With Channel Marketing Pro Dean Ara

Marketing and sales. Two classic organizational functions who have classically duked it out on opposite sides of the organizational spectrum. And for good reason. While theoretically both work towards the same cause (to drive business growth), they, and the professionals within them, are inherently different breeds. On the marketing side, we have the creatives, the…