The Truth about Partnering: Alignment, Trust and Execution
Are You Ready For Vegas?
Well, it’s that time of year again…we are only two weeks away from the Channel Partners Conference & Expo in Las Vegas. What you may not realize is that most of your success at the show will depend on your preparation, so we’re passing along some tips to make sure you’re prepared. These events can get pricey, so make sure you squeeze out every last drop of opportunity!
1. Set Some Goals – Decide why you are attending the show and what your desired outcomes, or as Stephen R. Covey said, "Begin with the end in mind." You may have three or four goals in mind, but make sure they are clear. This will help you greatly in planning your time at the show.
2. Do Your Homework – Rather than strolling the expo floor aimlessly, hoping to run into people you want to see, do your research and schedule as many appointments ahead of time as possible. Make sure to focus in on the goals you set above. You can access the list of exhibitors here: http://www.channelpartnersconference.com/2013/vegas/exhibitors.html
3. Prepare Your Team – Make sure you and your team are all on the same page in terms of strategy and logistics of the show. If you have a lot of people attending, it’s a good idea to have one person designated to manage travel arrangements and schedules. Make sure everyone has plenty of business cards and the appropriate attire.
4. Take Care of Yourself – Nothing is worse than feeling under the weather at a fast-paced event like the Channel Show, so take steps to ensure you’re healthy and have lots of energy. Start now, making sure you’re eating well, getting lots of rest, and avoiding sick people. And don’t forget your Airborne!
5. Plan Your Follow Up – Have you ever attending an event only to return and stare blankly at a large stack of business cards? Don’t let this be you. Instead, plan now for how you will categorize the people you meet, and how you will follow up with each category. Will you send an email, make a phone call, connect on LinkedIn? These are all things you can decide now so your plan is in place when you return.
By following these simple steps, you can make the most of any trade show or event you attend. We can’t wait to see you in Vegas!