Intelisys Weekly Roundup
Promises $1M to first Sales Partner who achieves $5M in net monthly billings
Petaluma, CA (April 2, 2015) – Intelisys Communications, Inc., the nation’s leading Technology Services Distributor and the only one focused exclusively on supporting the Channel’s top producing partners, has officially launched Drive for 5!, an incentive competition designed to award one Intelisys Sales Partner $1 million for being the first to achieve $5 million in monthly net customer billings.
"This program will be transformative," said Intelisys President Jay Bradley. "Drive for 5! is all about a shift in perception. It will be representative of what this industry can accomplish. The growth opportunity is enormous. Dozens, perhaps hundreds, of Sales Partners will go after it, and all will have dramatically stronger businesses as a result of their participation in this contest."
More than a spiff or a prize grab, Drive for 5! speaks to the stratospheric growth within the Channel, and the immeasurable opportunities that growth provides. More powerful, however, is the value of the recurring revenue (MRR) model. In achieving $5 million in MRR, an Intelisys Sales Partner is looking at bringing in approximately $700,000 per month, or $8.4 million per year, in commission income. What’s more, thanks to the MRR model and contracts, that $8.4 million will typically repeat for three to six years, with no extra sales effort on behalf of the Sales Partner. How much in hardware sales would a VAR need to achieve to lock in $25.2 million income over three years? Roughly $279.9 million ($93.3 million each year for three years) in sales, calculated on an average pure hardware margin of nine percent.
"Traditional hardware manufacturers are trying to control margins more than ever before," stated Jason Kraft, Director of Sales at FusionStorm. "Eroding margins make looking at Cloud, and other industries that offer recurring revenue, very enticing. This is an incentive that everyone should take a hard look at, to figure out what pivots they need to make in their business to embrace not only the $5 million challenge, but Cloud opportunities as a whole. With all the Cloud options Intelisys now offers, the race to $5 million is wide open."
"Drive for Five! has the potential to make a huge impact on any VAR looking to transition from top line transactional sales to a recurring revenue model," said Timothy Kennedy, VP Carrier Services at Carousel Industries. "The numbers are powerful, there is no question. This rich payment is a testament to the way Intelisys supports its Partners."
Disbelief was voiced in 2008 when Intelisys challenged its Sales Partners to reach $1 million in monthly net billings for a Trip for Two to Anywhere in the World. Financial models conducted by Intelisys predicted it could happen in four to five years. Incredibly, it took less than three. In March 2011, NetSource Group became Intelisys’ first Platinum Partner, with monthly net billings of $1 million. Global Communications Group joined them in August 2012, followed by LanYap Networks (April 2014), Subsidium Technologies (June 2014), D&M Enterprise Group (December 2014), and LinkSource Technologies (March 2015).
"Intelisys believes in the incredible capacity, drive and determination of its Top Producing Sales Partners," said company President Jay Bradley. "The opportunity in the marketplace for top Channel Sales Partners is astounding. Reaching new heights and achieving unprecedented results requires a new way of thinking big. Drive for 5! embodies the spirit of Intelisys and its Sales Partners, who together believe anything is possible."
The bar has been raised. The new challenge is $5 million in monthly net billings, and the $1 million prize is up for grabs. Drive for 5! officially launched April 1, 2015, and will run until the first Intelisys Sales Partner achieves the record-breaking feat of $5 million in monthly recurring revenue.
Read more at http://myintelisys.com/drivefor5.
Surpasses $1M in monthly recurring revenue through Intelisys inside two years
Intelisys, the nation’s leading Technology Services Distributor, announced LinkSource Technologies as its sixth Sales Partner to surpass the milestone of achieving $1,000,000 in recurring monthly billings. LinkSource has the added distinction of reaching this remarkable achievement in under two years – faster than any other Sales Partner yet. To commemorate the accomplishment, Intelisys President Jay Bradley presented LinkSource Technologies with a “Trip for Two to Anywhere in the World”, all expenses paid.
On March 3, 2015, which will forever be known to Intelisys as “LinkSource Day”, LinkSource Technologies President and CEO Curt Lewis accepted the award on behalf of co-owner and Chief Sales Officer Jason Newbold and the rest of the LinkSource senior leadership team, in front of more than 50 Intelisys team colleagues.
“It is both an honor and a privilege to be here today,” said Mike McKenney, Vice President, Partner Sales & Business Development, for Intelisys. “Many of us here at Intelisys have known Curt for more than 20 years. To forge this relationship and to bring LinkSource Technologies on as a Partner was a significant milestone; and to witness this success feels like we have come full circle. LinkSource has a unique and powerful approach to business and service that is impressive to witness. We are thrilled to invite them to the Intelisys Platinum family.”
An Intelisys partner since 2013, LinkSource Technologies was founded by Curt Lewis in 1998. LinkSource provides lifecycle management and strategy development of policies and procedures for telecom and cloud environments. “We recognize that the ability to be agile to our customer’s needs is the key to delivering success,” said Curt Lewis. “We’re in the business of saving companies time and money. After hundreds of engagements, execution is our differentiator. We do what we say we will do.”
LinkSource is dedicated to embracing and delivering superior service solutions for its customers to provide unparalleled support and ROI, which has been integral to its stratospheric growth as an Intelisys Partner.
“The culture of Intelisys is perfectly in sync with the culture of LinkSource,” commented Jason Newbold. “We see so many important similarities. The level of commitment we show our customers cannot be stressed enough, and that is the level of commitment we’ve been shown by Intelisys. That level of service is unparalleled, and it allows us to be the best of the best for our own customers. We know there is much more to come.”
Intelisys Finds Channel Growth Inspiring, Issues New Challenge to Sales Partners
Intelisys, the nation’s leading Technology Services Distributor and the only one focused exclusively on supporting the Channel’s top producing Partners, has today announced an ambitious new promotion for its Sales Partner Community: Drive for 5!
Drive for 5!, which will officially launch April 1, 2015, has been designed to award one Intelisys Sales Partner $1 million for being the first to achieve $5 million in monthly net customer billings.
“We take great pride in supporting the most accomplished Sales Partner community ever assembled in the Channel,” said Intelisys co-founder Rick Dellar. “Intelisys is the home where top performers come to excel. It’s the place where we know, without question, that $5 million in monthly recurring revenue is an achievable goal. Drive for 5! is one more example of our continued commitment to investing back into our Sales Partners to help them grow their businesses and achieve their goals.”
In 2008 Intelisys issued a challenge to its Partner Community to be the first to achieve $1 million in monthly net billings. In 2011 NetSource Group was the first Intelisys Sales Partner to hit the target, and was awarded a trip for two anywhere in the world. Since that time, five more Intelisys Sales Partners have hit $1 million mark, proving to Intelisys and its Partners that the opportunity for growth in the Channel is much bigger than anyone believed.
“Our mission has always been to provide unrivaled support to the industry’s top producers, said Jay Bradley, President of Intelisys. “And from day one, it has been core to our DNA to take notice and celebrate the successes of those top producing Sales Partners who manage to stand out from the others, break through barriers, and achieve what others say cannot be done. Today we put forth this challenge, pledging our allegiance to back every Sales Partner ready to strive for this goal; and we look forward to celebrating with them when one takes home $1 million."
As with any new Intelisys initiative, Drive for 5! was inspired by the tenacity and drive of the Sales Partner community that aligns with Intelisys to succeed and meet exceedingly audacious goals. The challenge has been issued, and the entire Intelisys team looks forward to celebrating, with our Sales Partners, the reaching of this new historic milestone that will redefine what’s possible in this quickly converging Channel.
Full details on the program will be released on the official Drive for 5! launch date of April 1, 2015.
To read Jay Bradley’s blog on Drive for 5!, click here
Jay Bradley has served as the President of Technology Services Distributor Intelisys Communications since January 2007, and has been with Intelisys since October of 2002. Jay has been in the telecommunications and related industries since joining MCI in June of 1985. You can reach him at: email@example.com or at 707-238-8107.
What Just Happened?
The Channel is rockin’ this industry … that’s what just happened and it’s happening right now, today! Three and a half short years ago in August 2011, I had the privilege of posting the inaugural blog to this site as Intelisys launched a new website, and began in earnest to tell our story and the stories of our Sales Partners through social media. We took a risk and disclosed for the first time our gross commissions of $36 million in 2011, setting forth a goal to become the first $100 million distributor in the Channel. We took the risk because we wanted to open a conversation around the possibilities and challenge everyone in our community to think big; and we’re glad we did.
Through the strength of the most accomplished Partner community ever assembled, 2015 Intelisys gross commissions will be $110 million on total net billed customer revenue of almost $600 million annually – and we still believe we have only scratched the surface of the enormous opportunity before us!
Back in 2011 we estimated the addressable market opportunity at $100 billion, putting Intelisys’ market share at around .2%. Stated in those terms we would now be at .6% market share, but we believe the addressable market share for Channel partners has grown even bigger. Our acquisition of the Cloud Services Coalition in May 2012 and the growth of Cloud offerings have ignited great new opportunities for our Sales Partners to look beyond traditional telecom services.
Where Do We Go From Here?
Well for starters, we say thank you and continue to celebrate our Partners’ successes every chance we get! Just as Intelisys celebrated its 20th anniversary last December, many of our Sales Partners are hitting growth milestones that several years ago they really didn’t know if they could achieve. Well they did, and they are; and it is very rewarding for us to be a part of.
And while Intelisys will certainly set new revenue growth targets for future years of $200 million and beyond, we tend these days to think of our most important goals being tied to the Sales Partner experience and our role in helping them achieve their goals. As our company grows, we have not lost sight that this is a relationship business – in fact, we’ve never been more committed to helping our Sales Partners build great businesses.
Coming into 2015, we now have three distinct operating regions where our Intelisys Colleagues and the Sales Partners they support share common values and experiences. We recognize deeply the importance of maintaining the intimacy we enjoy with all of our Sales and Supplier Partners, and we will never stray from that.
What we have learned so clearly over our 20 years in business is that we exist to support our Sales Partners, period. Every new Colleague, every new program and initiative goes to support that mission. Through our Partner Investment and Advanced Commissions Programs, Intelisys has provided almost $4 million in loans and working capital to support our Partners’ growth. Our regional Mindshare events and local Intelisys Colleagues are also critical parts of that strategy. The executive mentoring and coaching programs available to our Club TPC Members have grown dramatically in recent years, and are driving exceptional performance improvements for those who participate.
The Intelisys Club TPC Incentive Program and trip awards will continue to be the gathering place for the best of the best, where we can take a breath, have some fun and spend quality time together on a far away beach. And of course our October Channel Connect event in Napa, CA, where Sales and Supplier Partners from across the nation gather to celebrate the year’s successes, and develop new strategies and relationships for the future.
Cloud, VAR, Cable
Intelisys Sales Partners today deliver well over $1 million per month in new sales of traditional telecom services, and the business is solid and growing. In terms of growth opportunities, our operating mantra for the last couple of years has been “Cloud, VAR, Cable”. Three years ago our Cloud sales were under $25k per month. Today we are well over $100k per month, and fast approaching $200k per month. This is happening, folks! I’m not sure if we are even close to the tipping point yet, but this epic shift is real, and we encourage all of our Sales Partners to jump directly into the deep end and learn how to play in this exploding market.
Just last month Intelisys launched a new online Cloud Services University where Channel sales professionals can learn about all the new Cloud services offerings and earn certifications that will enhance their ability to market these services to their customers. Intelisys Cloud Services University is a game changer for our Partner community and we encourage everyone to be a part of it!
Another strong growth opportunity in recent years has been the shift for traditional IT Solutions Providers to recurring revenue models. We have positioned Intelisys in this community as an enabler, with all the knowledge, tools and resources to help them make this transition as they build new telecom and Cloud services practices. And make no mistake here, this convergence of the traditional agent and solutions provider/VAR Channels is a step-by-step, inch-by-inch process, but the rewards for those with the fortitude to stick it out can be great.
Finally, on the strategic growth front, is the truly awe inspiring cable opportunity that has changed our business forever at Intelisys. In August of 2011 our total net monthly billings in cable were under $200k; today they are over $5.5 million monthly and growing! The whole crazy concept of delivering billion dollar brands through the Channel for the first time appeared to us, early on, to be a once in a lifetime opportunity, and we embraced it. Probably no other growth engine has been shouted from the rooftops more by Intelisys Colleagues in recent years than the opportunity in cable, and we believe this will continue for many years to come.
To Our Supplier Partners
Thank you for everything you do, and for making our business possible! Like most of us in the services delivery business, you tend to hear the negative way more than you hear the positive – kinda goes with the territory, I guess. But on this post, on this day, we say thank you on behalf of our entire Sales Partner community for all of the opportunities you afford us. It’s really a pretty cool business, and the friendships we share with many of you make the hard work fun.
A very smart consultant friend of ours once described a true partnership as one where the partners share the risk – otherwise it’s just a vendor/customer relationship. That hit home with us and reinforced a long standing philosophy at Intelisys that the most productive partnerships are those that eliminate adversarial posturing and communications. We believe in the spirit of true partnership, and that we are all in this together to deliver the best product to our Sales Partners and their customers. This is one of the things that Intelisys is most proud of.
We also understand that many of you were not happy with the FCC’s recent decision on Net Neutrality, and we get it. None of us knows how this will play out in the coming years; and Intelisys has learned how to adapt to changing industry circumstances many times before, and we will here again. What we can commit to is continued top performance as you deal with the large political challenges of the day.
Community, Culture and Genuine Humility
I was playing a round of golf recently with one of our Sales Partners and he asked me in a very serious way, “What is the secret to Intelisys’ success?” I immediately thought of the quality of our Partner community, our very talented Colleagues, a clear mission that folks believe in – but I could tell he wanted more. So I noodled on it for a couple more holes and arrived at a one-word answer: culture!
Culture, not just in the sense of what Intelisys Colleagues stand for, but culture in the sense of what our entire Partner community stands for. What are we all doing here, and why is it important? Are we bringing professionalism and integrity to everything we do? Are we always doing the right thing for our customers? If you have honorable answers to these questions each and every day, then success will find you wherever you are.
Finally, and on behalf of all Intelisys Colleagues, I want to express our deepest gratitude and humbleness to everyone who has been a part of this incredible 20-year journey. We, along with so many of our Sales Partners and competitors, have experienced some of our greatest successes in recent years, and we all have much to be thankful for! I have been playfully accused by some over the years of over playing the gratitude and humility cards, but I respectfully beg to differ.
A couple of years ago I read a great article in the Harvard Business Review that defined the two most critical traits of effective leadership in today’s world – humility and determination. I couldn’t agree more, especially in an environment of growth and success, where we are adjusting to what we call the new normal with each new year. So with that, I am proud to announce a brand new incentive for the Intelisys Sales Partner Community …
Announcing Intelisys Drive for 5! The Million Dollar Prize!!
If there is a single common thread that all of our top Sales Partners share, it is competitiveness! Top Performers love to win, and they really love to win big. As our community has grown over the last several years, and as Intelisys has announced many new Platinum Sales Partners (those billing in excess of $1 million monthly) I am often asked what the next big target is. Today I am completely energized to report that Intelisys is announcing a brand new promotion called Drive for 5!
This promotion will award One Million Dollars to the first Intelisys Sales Partner to reach $5 million in monthly net customer billings. Intelisys will be launching the promotion on April 1, 2015, and it will run until one of our Sales Partners reaches that goal.
There it is Top Performers, a new target to hit along with one million reasons to be the first to get there! Keep an eye out for details on how to participate in this exciting promotion.
What to Remember, What to Do?
One of my favorite Mark Twain quotes is, “The two most important days in your life are the day you are born and the day you find out why.” At the risk of being overly dramatic, I believe one of the reasons I am spinning around the universe on this pale blue dot is to be right here, right now, with all of you. We continue to have an awe inspiring opportunity to shape an entire industry, and we want all of you to be a part of it!
As I said in 2011, our mission is nothing short of a crusade – to enable Top Performing Partners to grow faster, to live better, and to change the landscape of our industry. Right in front of us is an amazing opportunity to grow this Channel by multiples that may seem a little crazy, but it is well within our grasp if we all work together to make it happen.
Thank you again for taking the time to read my post. As I approach my 30th year in this industry, I feel like a kid all over again. How lucky we all are to be able to build great companies and do good work. Helping to build a great future for our Partners, our Colleagues, and our families is what Intelisys is all about. We welcome you to join us!
To read Jay’s 2011 blog, Awe Inspiring Opportunities, click here.
To watch Jay talk more about the new Drive for Five!, click on the video below:
To watch Jay talk more about the new Drive for Five!, click on the video below:
Drive for 5! with Jay Bradley
Drive for 5! with Jay Bradley
Arnold Becomes the New Director of Partner Sales for the Northwest/Mountain Regions
Intelisys today announced it hired Chad Arnold as Director of Partner Sales Northwest/Mountain Regions. Arnold, previously the National Channel Sales Manager at Level 3 Communications, will report directly to Mike McKenney, VP Partner Sales & Business Development.
In his new role, Arnold will manage Sales Partners in Washington, Oregon, and Northern California, and will indirectly manage Sales Partners in the Mountain region including Idaho, Montana, Wyoming, Utah, Colorado and New Mexico. He will spend his time building relationships with and recruiting new telecom agents, VARs, MSPs and IT Solution Providers. Arnold will also support existing Sales Partners in the region to help them grow their businesses and achieve their goals.
“Intelisys Sales Partners are the highest performing, most demanding in the industry, so we take the hiring of our Channel Leaders very seriously,” said McKenney. “I’ve admired Chad’s work ethic, integrity, and his relentless pursuit of excellence for many years. He’s built from the same DNA as Intelisys, so he was a natural fit for this position. This is a huge win for our Sales Partners and I’m thrilled to welcome Chad to the Intelisys family.”
Based in Seattle, Arnold draws on more than 10 years of telecommunications and Channel sales experience. He’s held sales and leadership positions at Eschelon Telecom, tw telecom, and more recently, Level 3 Communications. Shortly after taking on his role at tw telecom (now Level 3 Communications), Arnold developed Intelisys into the #1 sales producing partner for the company.
“I have experienced first hand what sets Intelisys apart from the others,” said Arnold. “One clear differentiator is the unrivaled investment Intelisys makes in its Supplier Partner relationships. Their Supplier Partners then reciprocate this investment ten-fold to the Intelisys Sales Partners with their best support, training and marketing resources… resources that others partners don’t have access to. When you combine Intelisys’ Supplier Relationships with their thought-leadership, experience and history of unrivaled Sales Partner support, I’ve learned there is no better place for top performers to quickly and safely grow their businesses. That’s why I can’t wait to contribute to this community and help the industry’s top producers reach their goals."
Arnold’s hiring is another example of the rapid convergence transforming the telecom and IT channels. As Cloud services continue to disrupt the landscape, the technology services distribution model continues to grow and become more critical for solution providers looking to scale and thrive during the shift.
“Chad has excelled as a problem solver, a business partner, and an invaluable extension of my team for many years,” said Tricia Ward, President of NetSource Group. “He is, hands down, one of the most dependable channel managers in the industry and I can’t wait to work with him in an even larger capacity now that he’s with Intelisys.”
Intelisys is Recognized as a 2014 Top Performer by CenturyLink Channel Alliance, CenturyLink’s Indirect Sales Channel Program
Technology Services Distributor Wins 4 Awards at AllianceEXPO
Petaluma, CA (February 10, 2015) – Intelisys Communications Inc. was honored by CenturyLink Channel Alliance as a 2014 top performing indirect sales channel member at AllianceEXPO, CenturyLink’s annual channel ecosystem summit, held Jan. 13-15 in Denver.
Intelisys won 4 awards, including Top Large Deal Partner, Highest Sales Attainment, Highest Revenue Growth Partner and Top Non-Channel Integrated (NCI) Seller among members of the Alliance’s Premier Elite tier, which is the program’s highest membership level for companies that generate $2.5 million or more in monthly billed revenue from CenturyLink’s services. Non-Channel Integrated sales are deals the member closed independently without working with a CenturyLink sales professional.
“We are humbled and grateful to win these four prestigious CenturyLink awards,” said Carol Beering, Senior Vice President, Sales Operations at Intelisys. “The real credit goes to our Sales Partners who are growing at unbelievable rates and consistently raising the bar for everyone in the Channel. Our Sales Partners continue to confidently sell CenturyLink solutions because of the integrity of the organization and the high quality of their products and services.”
The annual CenturyLink Channel Alliance member awards recognize excellence in sales, customer service and technology expertise demonstrated by integrating and selling communications and IT services including voice, data networking, hosting, cloud services and managed services.
“We congratulate and thank Intelisys for its outstanding sales performance and customer dedication in 2014,” said Blake Wetzel, vice president of CenturyLink Channel Alliance. “With CenturyLink’s solutions portfolio, the Channel Alliance members winning our 2014 performance awards are exceeding our expectations and evolving their capabilities to fit how enterprises purchase and consume IT services today.”
Intelisys today announed the hiring of Mark Phaneuf as Senior Manager, Strategic Partner Development, for the New England Region. Phaneuf will report to Justin Marano, Director of Partner Sales in the Northeastern Region.
Phaneuf will serve Intelisys Sales Partners in Massachusetts, Connecticut, Rhode Island, Vermont, New Hampshire, and Maine by providing them with comprehensive business support. In addition, Phaneuf will develop and execute recruitment initiatives to help grow Intelisys’ community of top producing Sales Partners.
“Our Sales Partners are a high-achieving community composed of passionate, committed professionals that thrive when supported with white-glove service,” said Rick Ribas, VP of Partner Sales & Development for Intelisys.
“Mark’s leadership, track record of success, and his depth and breadth of industry experience are unparalleled. He’s an energizing veteran in the industry that will truly help our New England Sales Partners stand out in the ‘Sea of Sameness’,” Ribas continued.
Phaneuf comes to Intelisys from XO Communications, where he quickly progressed from Channel Manager to Partner Sales Manager.
“I am so humbled to join this accomplished Intelisys team and support this region of Sales Partners that are trailblazing the quickly converging Channels,” Phaneuf said.
“Supporting such a talented group of Sales Partners is an honor and a privilege and I’m extremely excited to support them in breaking through to new levels of success,” Phaneuf added.
Because the need for innovative telecom and IT solutions in the New England region is exploding, Intelisys is experiencing a surge of interest from telecom agents and VARs in the area. This growth has prompted the demand for a talented new senior manager like Phaneuf.
“The New England Region is growing at an unprecedented rate,” Marano said. “I have admired Mark for years and couldn’t be more thrilled to work with him as he inspires our Sales Partner community to continue exceeding their most aggressive goals”.