Welcome to Ask the Experts, brought to you by CloudServicesUniversity.com. In this video, Star2Star Communications’ SVP, Master Agent Sales, Skip Lane discusses the benefits of premise- versus cloud-based architecture and the ways Star2Star provides a unique offering in this space. Find out more about hybrid voice solutions from Skip and the Star2Star team here: http://star2star.cloudservicesuniversity.com/
Hello this is Skip Lane, Senior Vice President, Master Agent Sales, for North America Star2Star Communications. Welcome to the Cloud Services University. This is the UCaaS certification training and we’re going to talk about in this segment, the benefits of premise- versus cloud-based architecture, and a little bit about how Star2Star is very unique in that way.
Star2Star is a hybrid solution – it’s neither totally cloud nor totally premise. It’s a hybrid, and Star2Star since it has an on premise, QOS box, what we call as a StarBox. This StarBox offers many, many values to the customer and, of course, the Sales Partner; and number one is quality of service. So that literally with our different patented technology, of which we have four patents now, and the software that sits in this box. It’s the size of a small router that goes on every customer’s site. It delivers us monitoring statistics. It also tells us how your broadband security is doing from a speed prospective, hack and lost jitter latency, and we run constant statistics on this and do ping tones back to the box who reports off the StarBox, at every single location every 30 minutes.
So not only is the quality of service enhanced, we can monitor that and literally give circuits statistics back to, not only our Sales Partner, but our end users, and tell them well you have an unusual circumstance today with your cable circuit, or your EOC circuit, or whatever that might be. Also this StarBox comes complete with a full monitoring reporting back from our NOCs in both Atlanta and Sarasota, Florida. We can check literally number of simultaneous talk paths, the latency, the bandwidth being utilized, the number of hops the callers are taking, and literally how your ISP is performing as it relates to voice traffic.
We can also traffic shape the download as well as the upload, which is very unique. Many routers out there can do outbound traffic shaping, but when the traffic comes inbound and someone is downloading a 400MB video movie to watch during the day while they’re on their lunch break, that’s going to pinch your bandwidth and cause quality problems on your voice traffic. So what we’ve done in this patented technology that sits in the StarBoxx – it will push back on the data coming down from a download and, literally in milliseconds, push that data back, and allow that voice traffic to come in and out as a priority, with both the UDP traffic and the TCP IP traffic coming in, allowing our customers a much higher quality with a lower bandwidth. And the fact that we use only 32Kb voice traffic or 32Kb codec or 729 codec, we use the minimal bandwidth for each voice call that the customer has up at any given time.
A couple of other things as well is the premise versus cloud. Each one of these StarBoxes are talking to eight of our individual data centers co-located with Level 3 around the United States. We have a new one coming up in Hawaii, and a new one coming up in Amsterdam, as we speak. These boxes at the customer prem are always looking for the best available route to take, which ensures the lowest latency, the lowest amount of jitter over the public internet, and the highest quality we can. So we’re routing the call with the best routes—again another patented technology that’s embedded in the StarBox—so that we’re routing to the closest data center. And if that data center goes offline, like in hurricane Sandy we lost 60 Hudson in New York, then those calls are immediately re-routed and the customer is right back up as soon as they pick up the handset again, with those calls being duplicated, and all of the databases mirror imaged at all eight data centers. So literally our customers in New York and New Jersey that were served out of New York were completely backed up as long as they had bandwidth and power.
So, those are the major benefits as well as efficiency drivers and sales opportunities that you can sell as a Sales Partner to your end users that we’ve got, number one, five nines reliability [99.999%] on the service with eight different data centers backing them up, and each one of these StarBoxes at every customer prem talking to all eight data centers, not just one. So that if any one goes offline, we are completely redundant. All is a mirror image of the other, so that any of the StarBoxes at any location can send traffic and communicate with any of the eight data centers at any given time, offering the maximum reliability and quality to the in-user
So if there are additional questions or you want to do a deeper dive please check on the Start2Star microsite located at the Intelisys website, and again thank you for attending the seminar today, and good selling.